In-car green technology can help drivers reduce fuel consumption and carbon emissions


Occasionally,through these pages we report on products,though not cars, non-the-less help drivers to drive more efficiently.The eco:Drive is one such product. Last reported here on March 27th 2008

Launched in 2008 by Fiat in conjunction with digital agency AKQA, eco:Drive is a free to use tool that helps motorists to understand the impact of their driving style on fuel consumption and exhaust emissions.

Using a USB memory stick plugged into the car’s Blue&Me port, eco:Drive records information about the vehicle and how it has been driven, which can be regularly uploaded on to a computer. Using this information, the system gives a detailed analysis of the driver’s performance, along with suggestions on how to improve efficiency even further by changing driving habits.

We are delighted to report that eco:Drive, a truly interactive tool and not just an advertising gimmic for Fiat, is doing well, and was recently awarded a top award at the Cannes Lions Awards . For more information on eco:drive click here