No Carbon cars

Last week was a particularly busy week for green issues.So,I cannot let time go by without some comment on taking the car out of carbon.Some geezer bid at a charity do £1.1m for a Bugatti Veyron (not very green).He could have bought two Koenigsegg CCXR which run on bioethanol (much better - but £531,000 each- ouch!)This is a green super car in production and on the market.

Going back to cor blimey,the German manufacturer Loremo will be producing in a couple of years a car more in my price bracket- the Loremo LS , powered by biodiesel, is expected to cost just short of £8,000. With an amazing consumption of 165 mpg claimed, the down side for some maybe the acceleration at 60 mph in 20 seconds.A GT model,a little dearer at around £10,000 may do 60mph in 9 seconds. This ultra lightweight car with low-drag design (that is part of the secret to its consumption credentials),looks very good (above)and the wait could be worth it.Green motoring does not look likely to be too boring in the not to distant future. The Toyota FT-HS,Chevy Volt,and the Tesla Roadster, all featured at some time on low emission cars are eagerly awaited- in the next few years,although currently they are looking rather expensive, and the most successful engine and fuel technologies are still being worked on to achieve the winning products in terms of performance,style and affordability.

Bio production powers ahead in Europe

Total European production of bioethanol in Europe was 71% higher in 2006 than 2005,having risen to 1,525 million litres, according to figures released recently by the European Bioethanol Fuel Association (eBio). This makes a total increase of 143% in production of this fuel since the beginning of 2004.

Eleven European countries currently produce ethanol, and more are expected to join them as demand for the fuel increases with the European Commission's 2010 looming target: 5.75% of fuel used for transport is to come from renewable sources.

Today, I decided to remind myself how the ethanol production process worked and found on the ebiosite this informative link

Do you have ideas to communicate greener motoring messages? Want to get them off your chest?


On 7th March, I posted details and link for the LowCVP marketing challenge. This is by way of reminder that marketers,students and industry stakeholders have until closing date of 16th May to submit their completed entry forms for this competition.

This competition was given great impetus from the then recently announced European Commission's important new proposals to reduce carbon dioxide emissions from new cars and vans sold in the EU. A panel of 12 senior advertising and communications industry executives will judge the entries and the winning work will be viewed at the LowCVPs annual conference to be held on 28th June.

Effective communication is, of course, vital in the movement towards significant reduction in carbon emissions. Participants can enter any of the following six categories:

• Low carbon Fuels
• Responsible vehicle use
• Smarter driving
• Responsible low carbon business transport
• Low carbon passenger cars
• Low carbon vans

Further information can be found on the CARS NOT CARBON competition here
and here

Toyota's Lean (and now Green)Production Machine -the Story

Back in January, I featured the Toyota FT-HS hybrid sports car. Just one of many examples where Toyota is leading the world in green technologies, and it is likely to continue to lead. This certainly comes as no surprise to me now, as I come to finish a book about the phenomenal rise of Toyota in world class car manufacture.



The book entitled : "The Machine That Changed The World" reads a little like a recently discovered success story. It was, in fact first published in 1990. So, as I curled up in front of a warm fire , thus fending-off the still lingering chill of an early spring evening, I found myself surprised to be absorbed by a management classic on best manufacturing practice rather than a mystery thriller or 'whodunnit'. The surpise, too, was that the Toyota success story chronicled a long history of achievement, and yet, in 1990 (now 17 years ago),Toyota was only half the size of General Motors. The reissued book still stands the test of time as a testament to monumental success. As the book cover blurb says,"Today, Toyota is passing GM as the world's largest automaker and is the most consistently successful global enterprise of the past fifty years."

Essentially, the authors of the book have traced , in full but fascinating detail, the roots of a production system which maximises the creation of value by human effort. It is easy to draw a first impression that the story is all about a titanic struggle between the US and Japan to create industrial excellence and supremacy. This would not be right, and the authors reject the misconception. It is more about the emergence of a global production environment where lean production has taken-on mass production,and won.

So it was that the Americans,Ford and Sloan , created mass production which was emulated in industries beyond automotive. The Japanese,Toyoda and Ohno, built the lean production system, the techniques of which were and are now used by other industries. In 1990, the authors were looking forward to a better world of lean production. In their Afterword 2007, they quite appropriately for a continuing complex study have modified some of their thinking in the years between first publication and now, but they still uphold the lean production system to be the clear ongoing winner. This a great story. You should get this if you are business owner,manager, or student; or you simply enjoy reading how things work in a climate of excellence around the world.The Machine That Changed the World: The Story of Lean Production-- Toyota's Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Ind

You won't find this green car baby under a gooseberry bush - low emission cars are not new





Continuing the plant related theme for greener motoring ... the Sexy Car Show ,now running at the Eden Project in Cornwall until 15th April, is host to many cars past,current and future which are powered by fuels derived from plants. Although, the drive for greener motoring is a very pressing issue now, cars capable of driving on vegetable oils were around over 80 years ago. The model 'T' Ford, the iconic car from the 1920s ,was able to run on ethanol, or grain alcohol. Ford Motor Company founder, Henry Ford believed that fuel derived from vegetable oils would drive the cars of the future. So, too, did Rudolf Diesel. In 1898, Diesel managed to arrange to have his US patent for 'the internal combustion engine' put into production and the first diesel engines in the US were made. He is reported to have said of vegetable oils that:"such oils would in course of time be as important as petroleum...". What happened?
Everyone, it seems, ran scared of the oil (petroleum, that is) investors. After all, it (petrol) was viewed as relatively cheap and plentiful, and the environmental harm either not known or ignored

Well, Diesel did not see his dream for fuel oils fulfilled, but... For more on the cars and fuels action , you can see reports from the Sexy Car Show here

More gooseberry fool than April fuel?


Biofuels according to Wikipedia ,and others, are derived from biomass- recently living organisms or their metabolic byproducts.

So,biofuels can be made from,for example: corn,soya beans,flax seed,rape seed, sugar cane,palm oil, jatropha,straw, timber,manure,rice,sewage, biodegradable waste,microalgae,hemp ...and gooseberries?

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