Do you have ideas to communicate greener motoring messages? Want to get them off your chest?


On 7th March, I posted details and link for the LowCVP marketing challenge. This is by way of reminder that marketers,students and industry stakeholders have until closing date of 16th May to submit their completed entry forms for this competition.

This competition was given great impetus from the then recently announced European Commission's important new proposals to reduce carbon dioxide emissions from new cars and vans sold in the EU. A panel of 12 senior advertising and communications industry executives will judge the entries and the winning work will be viewed at the LowCVPs annual conference to be held on 28th June.

Effective communication is, of course, vital in the movement towards significant reduction in carbon emissions. Participants can enter any of the following six categories:

• Low carbon Fuels
• Responsible vehicle use
• Smarter driving
• Responsible low carbon business transport
• Low carbon passenger cars
• Low carbon vans

Further information can be found on the CARS NOT CARBON competition here
and here