Premiere Products backs polished performance from Prius

84 year-old company, Premiere Polish Co Limited,is switching its sales fleet of 45 cars to Toyota Prius ,so proving it to be an exception to the old saying that you can't teach an old dog new tricks.

Cheltenham based Premiere,trading as Premiere Products, manufactures and distributes chemicals and machines for commercial and industrial cleaning and maintenance. Although it has a well established environmental policy,Premiere see the significant move primarily as a cost saving exercise. Also ,having decided to specify an environmentally-friendly hybrid car, the Prius was the only one with the appropriate loadspace. "As a hybrid vehicle, the Prius is reported to be hugely economical in terms of fuel consumption,"said Assistant Managing Director, Andrew Marquand,shortly after taking delivery of the first of the new silver cars."W'ell also make savings on Road Fund Licences,on congestion charging in London and any other cities where it is imposed, and on taxation based on vehicle emissions for the company and for the individual drivers."

For the sceptics who still believe that the benefits of reducing exhaust emissions to help save the environment are not worth having, Premiere's positive experience suggests that the benefits to pocket and company bottom line are certainly worthwhile.Of course here, at low emission cars, we see the move as beneficial on both counts,thus:saving cash and the planet.

Last word to Andrew Marquand:"There's been quite a lot of excitement among the drivers, because [the Prius] is an innovative car and the whole driving experience is quite different."