Happy Second Anniversary to the Fiat 500

Can you believe it? It is almost two years to the day since the UK launch of the 500 city car, when it was exhibited in one of the viewing capsules of the London Eye. That launch of this low CO2 emitting car with the iconic design was reported here at low emission cars.co.uk on 25th January 2008 ( you can go to the right sidebar here and click on January 2008 for the archived report).

Fiat Marylebone, the flagship motor dealer has marked this special occasion with a 'gallery' viewing of a unique collection of special edition Fiat 500 models from around the world.

“Artists, architects, designers, musicians and painters have all felt moved to put their distinctive stamp on the Fiat 500,” says Andrew Humberstone, managing director, Fiat Group Automobiles UK. “And the resulting works of art shown at these second anniversary celebrations were the products of their talent, inspiration and relationship with a great car."

He reports that more than 40,000 500s have been sold in the UK since the launch two years ago. Fiat are delighted with the sales success.

Eight uniquely designed Fiat 500s were displayed in the gallery, including the 500 Capri by Castagna, the 500 Valentino Rossi, 500 by Andy, 500 Diabolika, 500 Ron Arad and the new Fiat 500 Pink, which went on sale exclusively on-line this week. Examples of the Fiat 500byDiesel and a racing Abarth 500 were also shown.

Each of the special cars will be displayed in the Wigmore Street flagship’s showroom window, one at a time, until the end of February.